Industry layoffs, what are people doing? after 12 years as a copywriter

Many of the people I know in my field were laid off this year, including me as a copywriter. I do not usually post, so bear with me. I am open to a pay cut if the field is stable. Which areas are hiring?

I moved into operations work. The skills carried over and there were more openings than in my old field.

Talk to people in the field you are considering. Two coffee chats changed my mind about one option.