Word-of-mouth leads in Spokane - what worked for you?

Two small Spokane employers told me they are hiring but have not posted yet. This is my first time dealing with any of this. One is a print shop, one is an accounting firm and one is a clinic. What do you write in a cold email?

A short email with two sentences about what you can do and your résumé attached worked for me. I followed up after a week.