Employers that hire people with a record, Birmingham after 11 years as a social media manager

I got a lead on a company that does not ask about convictions on the first application. I have read a lot of threads here and could not find my exact situation. Pay starts at an hourly rate with benefits after 11 months. Did they ask about it in the interview?

Be honest, brief and forward-looking when you talk about it. They care more about what you did since.